Stanford researchers have turned a dreary gray brain into an object as transparent as apricot Jell-O – an approach that will reveal new secrets into the most mysterious of organs. The process, called CLARITY, transforms the brain’s tissue — replacing opaque fat with a clear gel — and creates a limpid organ with all of its essential circuitry intact and in place.

Stanford Team Creates Transparent Brain (YouTube Video)

Stanford Team Creates Transparent Brain

Our client Trireme Medical has a similar novel research program to “study the coronary vasculature through the creation of high resolution polymer casts of cadaveric hearts with sub millimeter branch details. These models are used to collect quantitative data on the local geometry of bifurcations including the left main bifurcations in the human coronary vasculature. In addition, the casts are used to classify and quantify any disease present in the cadaveric vascular beds. These efforts have revealed a wide range of main vessel and side branch bifurcation diameters as well as multi-scale asymmetric ostial geometry transitioning from the main vessel to the side branch.”

Branding requires much more than designing a nice word mark or logo. To successfully brand a company or product, you need to map the corporate DNA. Who is the company? What is the product? What is the vision of the management team? What is unique? ? What space do they occupy? Who are their competitors? And how far  and fast do they want to move? A successful brand is the sum of all these parts.

Once you define the company, you need to inspire its customers to climb the highest mountains and swim the deepest sea. The creative team must move the logo, key images, fonts, and color pallet across all collateral and media. It  needs to be everywhere,  all the time. This involves consistent  placement of significant key images and the corporate marks.

Keeping image-based messaging consistent is key to keeping the brand alive and the company in the lead.