People often ask how we continue to be at the edge of new and evolving technologies. The answer is simple: we take time to look, listen, and appreciate natural beauty. Art + Design + Technology = Innovation.
In December 2012, we took a trip down-under to New Zealand and joined a photo safari led by some of the greatest landscape photographers in the world. To push the technology envelop, we used the Phase One medium format camera system with a digital back. The 645DF+ camera system easily outperforms just about everything on the market. At the end of the day, if you fly in a helicopter to one of the most beautiful places in the world, you need the best camera because you really only have one shot.
Stanford researchers have turned a dreary gray brain into an object as transparent as apricot Jell-O – an approach that will reveal new secrets into the most mysterious of organs. The process, called CLARITY, transforms the brain’s tissue — replacing opaque fat with a clear gel — and creates a limpid organ with all of its essential circuitry intact and in place.
Stanford Team Creates Transparent Brain (YouTube Video)
Stanford Team Creates Transparent Brain
Our client Trireme Medical has a similar novel research program to “study the coronary vasculature through the creation of high resolution polymer casts of cadaveric hearts with sub millimeter branch details. These models are used to collect quantitative data on the local geometry of bifurcations including the left main bifurcations in the human coronary vasculature. In addition, the casts are used to classify and quantify any disease present in the cadaveric vascular beds. These efforts have revealed a wide range of main vessel and side branch bifurcation diameters as well as multi-scale asymmetric ostial geometry transitioning from the main vessel to the side branch.”
Branding requires much more than designing a nice word mark or logo. To successfully brand a company or product, you need to map the corporate DNA. Who is the company? What is the product? What is the vision of the management team? What is unique? ? What space do they occupy? Who are their competitors? And how far and fast do they want to move? A successful brand is the sum of all these parts.
Once you define the company, you need to inspire its customers to climb the highest mountains and swim the deepest sea. The creative team must move the logo, key images, fonts, and color pallet across all collateral and media. It needs to be everywhere, all the time. This involves consistent placement of significant key images and the corporate marks.
Keeping image-based messaging consistent is key to keeping the brand alive and the company in the lead.
Out of the Blue Design created an innovative “Big Cat” corporate identity campaign for our client: HyperRoll. It was launched on May 24, 2004. The Snow Leopard officially became the face of the new Apple OS X on June 8th, 2009. The visual similarities between the two campaigns, including color, placement, navigation, and over all look and feel, indicate this is more of a compliment than a meme.
Big cats are compelling; they convey strength and agility. Their colors also work really well with blue.
2013 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!
Photographing products is always an adventure. When Trireme Medical asked us if we would like to photograph a main vessel stent that adapts to a broad variety of bifurcation lesions, we said we would do it in a heartbeat.
Then, we were introduced to their proprietary high resolution polymer casts of cadaveric hearts with sub millimeter branch detail. These hearts allowed us to photograph the stent in place.
Braun Citrus Press User Manual ~1960
The great functionalist designer Dieter Rams gave us ten provocative definitions for good design.
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is unobtrusive.
- Good design is honest.
- Good design is long-lasting.
- Good design is thorough down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.
We finally have an alternative to Arial and Times Roman! Typekit could easily change the way we design websites because it provides designers with the ability to use “real fonts” to keep your corporate identity consistent across all media.
Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers over virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.
When the Adobe survey asked about a preference for using regular or mobile-optimized websites on their mobile device, respondents preferred regular sites in both the consumer products-shopping and media-entertainment categories. According to the report, this preference suggests “a low awareness of optimized experiences for the mobile web,” but users could also be frustrated with the limited functionality many mobile-optimized sites provide.
ART of Precision is a quarterly integrated media magazine that captures the beauty and elegance of precision manufacturing. Our inaugural Spring Issue features micro springs and wire coils. We chose these minute work-horses because they are both delicate and strong. They create tension and maintain balance.
No integrated media project would be complete without a home. OBD designed a simple and easy to navigate website. We then created an on-demand print magazine. This green solution is a cost-effective way to market products to a broad audience. We looked at a numerous web-based magazine offerings but MagCloud had us at hello. We are very happy with the service –especially with the print/paper quality of the actual magazine.
As you can see, social media is only part of the integrated media story. The other part is the device the information is served on. ART of Precision works everywhere. All the time. Here we show it on a laptop and an iPad. Continue …