Out of the Blue Design created an innovative “Big Cat” corporate identity campaign for our client: HyperRoll. It was launched on May 24, 2004. The Snow Leopard officially became the face of the new Apple OS X on June 8th, 2009. The visual similarities between the two campaigns, including color, placement, navigation, and over all look and feel, indicate this is more of a compliment than a meme.
Big cats are compelling; they convey strength and agility. Their colors also work really well with blue.
