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ART of Precision: An Integrated Media Magazine

admin — Tue, 25 May 2010 20:27:48 +0000

ART of Precision is a quarterly integrated media magazine that captures the beauty and elegance of precision manufacturing. Our inaugural Spring Issue features micro springs and wire coils. We chose these minute work-horses because they are both delicate and strong. They create tension and maintain balance.

No integrated media project would be complete without a home. OBD designed a simple and easy to navigate website. We then created an on-demand print magazine. This green solution is a cost-effective way to market products to a broad audience. We looked at a numerous web-based magazine offerings but MagCloud had us at hello. We are very happy with the service –especially with the print/paper quality of the actual magazine.

As you can see, social media is only part of the integrated media story. The other part is the device the information is served on. ART of Precision works everywhere. All the time. Here we show it on a laptop and an iPad.

Moving forward and inventing integrated media solutions doesn’t mean we ignore the past. This Micro Spring photograph illustrates clean, classic, black and white never goes out of style.

When we talk about integrated media most think about “social media”. This an important element because more people will do searches and find information through Facebook and Twitter than Google.

Twitter is an amazing way to reach an audience. Just do the math. If you have 1000 followers and they tweet to their 1000 followers you can potentially reach one million people with one tweet. There are a number of appliances like TweetDeck that help keep accounts organized and allow you to follow more people.

Facebook fan pages are also a great way to grow an audience and to track your followers.

LinkedIn has a number of manufacturing and medical device groups. More than just a place to post your online resume, it provides qualified leads in very specific areas.

Electronic Publishing

admin — Mon, 04 Jan 2010 22:31:22 +0000

2010 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!

In a Heartbeat

admin — Fri, 25 Sep 2009 05:01:25 +0000

Photographing products is always an adventure. When Trireme Medical asked us if we would like to photograph a main vessel stent that adapts to a broad variety of bifurcation lesions, we said we would do it in a heartbeat.

Then, we were introduced to their proprietary high resolution polymer casts of cadaveric hearts with sub millimeter branch detail. These hearts allowed us to photograph the stent in place.

Ok. It is true. We love our job. When we saw our images on the website and printed on large canvases, we realized these hearts not only look like works of art they are art.