WhiteboardSelling and Canson, the makers of PAPERSHOW, offer a one day, intensive, hands-on workshop that will provide you with the techniques, materials and best practices to up-level and enliven your existing marketing messaging and sales training.
Transform your PowerPoint slides into flexible, engaging and business value-oriented whiteboard stories.
People manage diabetes in a variety of ways. Some manage with careful diet and exercise; others test their blood glucose frequently. The FreeStyle Navigator® Continuous Glucose Monitoring System is a revolutionary advance in managing diabetes.
Out of the Blue Design created an interactive Virtual Navigator for health care professionals. The fully functional simulation allows people to interact with the product over the Internet.
Photographing products is always an adventure. When Trireme Medical asked us if we would like to photograph a main vessel stent that adapts to a broad variety of bifurcation lesions, we said we would do it in a heartbeat.
Then, we were introduced to their proprietary high resolution polymer casts of cadaveric hearts with sub millimeter branch detail. These hearts allowed us to photograph the stent in place.
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#140tc was held in Los Angeles so it attracted a lot of stars. Some, like Star Trek’s LeVar Burton are media moguls while others are tech gurus like Guy Kawasaki. Everyone was all a-Twitter about building brands, integrating media, and using social media strategies to monetize and drive traffic to products and websites. Tony Robbins gave an arousing keynote that had everyone jumping out of their seats, yelling, and hugging strangers. It was great fun meeting our own Twitter favorite: Dr Natalie Petouhoff (@drnatalie), senior analyst covering customer service and customer experience at Forrester. Getting down to business meant focusing on the medical device industry and finding ways to use Twitter for clients with stringent FDA requirements.
The highlight of the conference was the new application launch pad. Klout is an application that will allow Twitter users to determine the success of their campaigns. Tidy Tweet will have a big impact on our clients. It allows approval of Tweets, bad word filtering, competing product name filtering, black or white listing, and auto spam rejection. It has a very intuitive user interface so clients can control their own campaigns. Justbought.it is going to be another big winner. This is customer driven purchasing or Twitter on steroids.
Every year, the Entrepreneurs Foundation holds an awards ceremony on Sand Hill Road in Palo Alto, California. There is always great wine, delicious food, and interesting people and swapping business cards while holding a wine glass and a plate can be a bit tricky.
Sometimes you need a bit more information to make a decision especially when creating navigation systems for interactive products. Predictability and ease of use are the foundation of a great user experience.
