out of the blue design blues
May 25th, 2010

ART of Precision: An Integrated Media Magazine

Art of Precision - Spring Issue
ART of Precision is a quarterly integrated media magazine that captures the beauty and elegance of precision manufacturing.  Our inaugural  Spring Issue features micro springs and wire coils. We chose these minute work-horses because they are both delicate and strong. They create tension and maintain balance.

Print Publication

No integrated media project would be complete without a home. OBD designed a simple and easy to navigate website. We then created an on-demand print magazine. This green solution is a cost-effective way to market products to a broad audience.  We looked at a numerous web-based magazine offerings but  MagCloud had us at hello. We are very happy with the service –especially with the print/paper quality of the actual magazine.

Laptop-iPad

As you can see, social media is only part of the integrated media story. The other part is the device the information is served on. ART of Precision works everywhere. All the time. Here we show it on a laptop and an iPad. Continue …

January 4th, 2010

Electronic Publishing

2010 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!

Medical-Device-Photography-Book-0 Continue …